{"id":56259,"date":"2019-03-21T17:12:01","date_gmt":"2019-03-21T16:12:01","guid":{"rendered":"https:\/\/www.drawplanet.cz\/brandingove-trendy-v-roce-2019\/"},"modified":"2019-03-21T17:12:01","modified_gmt":"2019-03-21T16:12:01","slug":"brandingove-trendy-v-roce-2019","status":"publish","type":"post","link":"https:\/\/www.drawplanet.cz\/ru\/brandingove-trendy-v-roce-2019\/","title":{"rendered":"Brandingov\u00e9 trendy v roce 2019"},"content":{"rendered":"

Trendy jsou jako v\u017edy protich\u016fdn\u00e9 a p\u0159edstavuj\u00ed opa\u010dn\u00e9 sm\u011bry — futuristick\u00e9 a nostalgick\u00e9. Ka\u017ed\u00fd produktov\u00fd prvek vys\u00edl\u00e1 ur\u010dit\u00fd d\u016fle\u017eit\u00fd sign\u00e1l va\u0161emu publiku. Prozkoum\u00e1vat nekone\u010dn\u00e9 mo\u017enosti brandingu je fascinuj\u00edc\u00ed. P\u0159e\u010dt\u011bte si trendy, kter\u00e9 mohou b\u00fdt v\u00fdchoz\u00edm bodem va\u0161\u00ed koncepce v roce 2019:<\/p>\n

Nest\u00e1l\u00e1 loga<\/p>\n

Logo m\u011bn\u00ed tvar a velikost podle pot\u0159eby. Li\u0161\u00ed se v\u00a0z\u00e1vislosti na \u00fa\u010delu pou\u017eit\u00ed. \u010c\u00e1sti nebo jednotliv\u00e9 prvky loga m\u011bn\u00edme p\u0159i oslovov\u00e1n\u00ed r\u016fzn\u00fdch skupin div\u00e1k\u016f \u2013 co\u017e je d\u016fle\u017eit\u00e9 p\u0159edev\u0161\u00edm pro reklamn\u00ed kampan\u011b.<\/p>\n

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Patka\/serif<\/p>\n

Design v digit\u00e1ln\u00edm prost\u0159ed\u00ed je u\u017e z nadu\u017e\u00edv\u00e1n\u00edm praktick\u00e9ho minimalismu znud\u011bn\u00fd. Zna\u010dky by m\u011bly cht\u00edt sv\u016fj charakter zd\u016fraznit! Pou\u017eit\u00ed patkov\u00fdch font\u016f m\u016f\u017ee b\u00fdt pro loga a titulky elegantn\u00edm \u0159e\u0161en\u00edm. Ale pozor, pou\u017e\u00edv\u00e1n\u00ed tohoto typu p\u00edsma v\u00a0dlouh\u00fdch textech a \u010dl\u00e1nc\u00edch m\u016f\u017ee \u010dten\u00e1\u0159i dost zt\u00ed\u017eit \u017eivot.<\/p>\n

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Geometrie je p\u0159\u00edtel!<\/p>\n

Futurismus, m\u0159\u00ed\u017eky, rovn\u00e9 \u010d\u00e1ry a abstrakce — to v\u0161e dok\u00e1\u017ee ukojit touhu lid\u00ed po struktu\u0159e a po\u0159\u00e1dku a podpo\u0159it v\u00e1\u0161e\u0148 pro sou\u010dasn\u00fd modernismus. Takov\u00e9 \u201ematematick\u00e9\u201c konstrukce se mohou jevit jako chladn\u00e9, d\u011bsiv\u00e9, bez emoc\u00ed, n\u011bkdy a\u017e depresivn\u00ed. Sna\u017ete se o p\u0159\u00edjemn\u011bj\u0161\u00ed podobu: p\u0159idejte jasn\u00e9, tepl\u00e9, vesel\u00e9 barvy a zak\u0159iven\u011bj\u0161\u00ed linie, kter\u00e9 jsou atraktivn\u011bj\u0161\u00ed, hrav\u011bj\u0161\u00ed a p\u0159irozen\u011bj\u0161\u00ed ne\u017e ostr\u00e9 hrany.<\/p>\n

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Vintage<\/p>\n

Vintage v\u00a0logu klade d\u016fraz na hlavn\u00ed obraz (nej\u010dast\u011bji ilustraci) uzav\u0159en\u00fd v r\u00e1me\u010dku se znakem, ve kter\u00e9m je ru\u010dn\u011b napsan\u00fd n\u00e1zev firmy. Ten m\u016f\u017ee b\u00fdt dopln\u011bn sloganem a rokem, kdy byla zna\u010dka zalo\u017eena. U vintage obal\u016f se pou\u017e\u00edv\u00e1 tlumen\u00e1, p\u0159irozen\u00e1 barevn\u00e1 paleta a imitace ru\u010dn\u011b vyr\u00e1b\u011bn\u00e9, starom\u00f3dn\u00ed typografie: n\u00e1zev spole\u010dnosti nen\u00ed napsan\u00fd rovn\u011b, je na\u0161ikmo, ve vlnovce nebo do oblou\u010dku. Nemus\u00edte se ale pou\u0161t\u011bt do tot\u00e1ln\u00edho retra: pou\u017eit\u00ed roku zalo\u017een\u00ed nebo textury u modern\u00edho loga ji\u017e vytv\u00e1\u0159\u00ed dostate\u010dn\u00fd efekt.<\/p>\n

\"\"<\/p>\n

D\u016fmysln\u00e9 detaily<\/p>\n

Inspirujte se barokn\u00edm nebo art deco stylem, ru\u010dn\u011b kreslen\u00fdmi ilustracemi, ozdobn\u00fdmi detaily nebo ornamenty. Vypl\u0148te negativn\u00ed prostoru vzorem nebo podrobn\u011b kreslen\u00fdmi texturami. P\u0159i vytv\u00e1\u0159en\u00ed um\u011bleck\u00fdch obraz\u016f, nezapome\u0148te na praktickou aplikaci loga — pro \u0159adu m\u00e9di\u00ed pot\u0159ebujete jednoduchou verzi.<\/p>\n

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Pixelov\u00e1 grafika<\/p>\n

Progresivn\u00ed styl digit\u00e1ln\u00edho um\u011bn\u00ed jako nostalgie z videoher 80. let. 8bitov\u00e1 grafika pou\u017e\u00edv\u00e1 velk\u00e9 monochromatick\u00e9 \u010dtverce, kter\u00e9 se podobaj\u00ed pixel\u016fm, a organizuj\u00ed je do zjednodu\u0161en\u00fdch, ale rozpoznateln\u00fdch tvar\u016f. Alternativn\u011b postmodern\u00ed pixelov\u00e9 abstrakce.<\/p>\n

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Pr\u016fhledn\u00e9 p\u00edsmo<\/p>\n

P\u00edsmena m\u016f\u017eete vytvo\u0159it i jen pomoc\u00ed obrysu. D\u00edky tomu p\u0159es n\u00e1pisy uvid\u00edte to, co je v\u00a0pozad\u00ed. Stejn\u00e9 \u0159e\u0161en\u00ed je vhodn\u00e9 i pro buttony. Dal\u0161\u00ed variace — velk\u00e1 tu\u010dn\u011b vyveden\u00e1, pr\u016fhledn\u00e1 typografie a stejn\u011b pr\u016fhledn\u00e1 tla\u010d\u00edtka. M\u016f\u017eete je pou\u017e\u00edt pro z\u00e1hlav\u00ed, um\u00edstit je p\u0159\u00edmo na text nebo fotografie.<\/p>\n

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3D obrazy<\/p>\n

Trendy jsou do zna\u010dn\u00e9 m\u00edry diktov\u00e1ny dostupnost\u00ed technologi\u00ed. Fotorealistick\u00e9 trojrozm\u011brn\u00e9 obrazy bo\u0159\u00ed hranice mezi skute\u010dnou a po\u010d\u00edta\u010dovou vizualizac\u00ed. 3D obrazy m\u016f\u017eete pou\u017e\u00edt pro loga, pozad\u00ed a animaci typografie. T\u00edmto zp\u016fsobem bez jedin\u00e9ho slova m\u016f\u017eete uk\u00e1zat, jak modern\u00ed a technologicky pokro\u010dil\u00fd je v\u00e1\u0161 brand.<\/p>\n

\"\"<\/p>\n

Proaktivn\u00ed negativn\u00ed prostor<\/p>\n

Vyu\u017eijte pr\u00e1zdn\u00fd prostor pro vizu\u00e1ln\u00ed komunikaci, k vytvo\u0159en\u00ed \u010di zd\u016frazn\u011bn\u00ed ur\u010dit\u00e9 zpr\u00e1vy. Tento p\u0159\u00edstup m\u016f\u017ee zd\u016fraznit dualismus zna\u010dky — pou\u017eijte dva obrazy nam\u00edsto jednoho, prom\u011b\u0148te negativn\u00ed prostor na obraz. Funguje to dob\u0159e p\u0159edev\u0161\u00edm u textov\u00e9ho loga. Dod\u00e1v\u00e1 mu tak pot\u0159ebou dynamiku.<\/p>\n

\"\"<\/p>\n

Neo minimalismus<\/p>\n

Te\u010f u\u017e nen\u00ed univerz\u00e1ln\u00edm trendem, ale je jedn\u00edm z popul\u00e1rn\u00edch \u017e\u00e1nr\u016f. Neo minimalismus zveli\u010dujte vlastnosti minimalismu: je\u0161t\u011b m\u00e9n\u011b detail\u016f a je\u0161t\u011b v\u00edce negativn\u00edho prostoru v kombinaci s jasn\u00fdmi barvami a tu\u010dnou typografi\u00ed. Na str\u00e1nce nen\u00ed nic, krom\u011b jednoho nebo n\u011bkolika slov — design vych\u00e1z\u00ed z barvy a p\u00edsma. Logo, kter\u00e9 se sest\u00e1v\u00e1 z dvojice \u010dar nebo jednoho tvaru, m\u016f\u017ee vytvo\u0159it silnou image. I v obalov\u00e9m designu se m\u016f\u017eete omezit na jedno slovo nebo jm\u00e9no, vyveden\u00e9 tu\u010dn\u00fdm p\u00edsmem.<\/p>\n

\"\"<\/p>\n

Zaj\u00edm\u00e1te se o grafick\u00fd design? Na kurzu po\u010d\u00edta\u010dov\u00e9 grafiky pro za\u010d\u00e1te\u010dn\u00edky V\u00e1s nau\u010d\u00edme pou\u017e\u00edvat n\u00e1stroje Photoshopu, kter\u00e9 V\u00e1m umo\u017en\u00ed vytv\u00e1\u0159en\u00ed plak\u00e1t\u016f, log, mock-up\u016f a mnoha dal\u0161\u00edho z \u010deho se grafick\u00fd design skl\u00e1d\u00e1.<\/p>\n

https:\/\/www.drawplanet.cz\/kurz\/kurz-pocitacove-grafiky-pro-zacatecniky\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Trendy jsou jako v\u017edy protich\u016fdn\u00e9 a p\u0159edstavuj\u00ed opa\u010dn\u00e9 sm\u011bry — futuristick\u00e9 a nostalgick\u00e9. Ka\u017ed\u00fd produktov\u00fd prvek vys\u00edl\u00e1 ur\u010dit\u00fd d\u016fle\u017eit\u00fd sign\u00e1l va\u0161emu publiku. Prozkoum\u00e1vat nekone\u010dn\u00e9 mo\u017enosti brandingu je fascinuj\u00edc\u00ed. P\u0159e\u010dt\u011bte si trendy, kter\u00e9 mohou b\u00fdt v\u00fdchoz\u00edm bodem va\u0161\u00ed koncepce v roce 2019: Nest\u00e1l\u00e1 loga Logo m\u011bn\u00ed tvar a velikost podle pot\u0159eby. Li\u0161\u00ed se v\u00a0z\u00e1vislosti na \u00fa\u010delu […]<\/p>\n","protected":false},"author":8,"featured_media":56255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-56259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ru"],"acf":[],"yoast_head":"\nBrandingov\u00e9 trendy v roce 2019 - Draw Planet - v\u00fdtvarn\u00e9 ateli\u00e9ry<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandingov\u00e9 trendy v roce 2019\" \/>\n<meta property=\"og:description\" content=\"Trendy jsou jako v\u017edy protich\u016fdn\u00e9 a p\u0159edstavuj\u00ed opa\u010dn\u00e9 sm\u011bry — futuristick\u00e9 a nostalgick\u00e9. 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