{"id":132271,"date":"2021-05-20T18:23:28","date_gmt":"2021-05-20T16:23:28","guid":{"rendered":"https:\/\/www.drawplanet.cz\/?p=132271"},"modified":"2021-05-20T18:30:05","modified_gmt":"2021-05-20T16:30:05","slug":"jak-vytvorit-kreativni-vizitku","status":"publish","type":"post","link":"https:\/\/www.drawplanet.cz\/ru\/jak-vytvorit-kreativni-vizitku\/","title":{"rendered":"Jak vytvo\u0159it kreativn\u00ed vizitku"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Koluje mezi n\u00e1mi p\u0159\u00edli\u0161 mnoho nudn\u00fdch vizitek. P\u0159\u00edli\u0161 mnoho karti\u010dek, kter\u00e9 ne\u0159\u00edkaj\u00ed o dan\u00e9m podnik\u00e1n\u00ed nic a jsou zapomenuteln\u00e9. Nudn\u00e9 vizitky mohou b\u00fdt pro podnik\u00e1n\u00ed smrt\u00ed. Smysl vizitky spo\u010d\u00edv\u00e1 v p\u0159ipomenut\u00ed p\u0159\u00edjemci dan\u00e9 osoby nebo spole\u010dnosti a hodnoty, kterou mu do \u017eivota mohou p\u0159in\u00e9st. Proto je vytvo\u0159en\u00ed kreativn\u00ed vizitky pro ka\u017ed\u00e9ho, kdo chce v podnik\u00e1n\u00ed usp\u011bt velmi d\u016fle\u017eit\u00e9.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Vizitka mus\u00ed vypr\u00e1v\u011bt p\u0159\u00edb\u011bh o v\u00e1s, va\u0161\u00ed zna\u010dce a va\u0161ich odborn\u00fdch znalostech. Chcete-li tento p\u0159\u00edb\u011bh vypr\u00e1v\u011bt efektivn\u011b, vytvo\u0159te si jedine\u010dnou vizitku, kter\u00e1 zanech\u00e1 okam\u017eit\u00fd dojem. Vizitka by m\u011bla odli\u0161it va\u0161i zna\u010dku od konkurence, p\u0159ipomenout lidem, co d\u011bl\u00e1te, a povzbudit je, aby v\u00e1s oslovili! Tento n\u00e1vod by v\u00e1m k tomu m\u011bl dopomoci. \ud83d\ude42<\/span><\/p>\n<ol>\n<li><b>Napl\u00e1nujete si sv\u016fj design<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Ne\u017e se pust\u00edte do navrhov\u00e1n\u00ed sv\u00e9 vizitky, za\u010dn\u011bte t\u00edm, \u017ee p\u0159iprav\u00edte n\u00e1vrhy na design. Va\u0161e n\u00e1pady na vizitky mus\u00ed odpov\u00eddat celkov\u00e9 identit\u011b zna\u010dky.<\/span><\/p>\n<p>2.<b> Vyu\u017eijte \u0161ablony<\/b><\/p>\n<p><span style=\"font-weight: 400\">Je mnohem snaz\u0161\u00ed vyu\u017e\u00edt profesion\u00e1ln\u011b navr\u017een\u00e9 \u0161ablony, kter\u00e9 si pak m\u016f\u017eete upravit p\u0159id\u00e1n\u00edm vlastn\u00edho textu a n\u00e1vrhu.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Envato Elements m\u00e1 na v\u00fdb\u011br rozs\u00e1hlou knihovnu n\u00e1vrh\u016f profesion\u00e1ln\u00edch vizitek. Pod\u00edvejte se nap\u0159\u00edklad na vizitku Monta Creative Business Card, kter\u00e1 v\u00e1m nab\u00edz\u00ed elegantn\u00ed design, se kter\u00fdm v\u0161ak m\u016f\u017eete d\u00e1le pracovat. \u0160ablona je pln\u011b nastavena pro snadn\u00e9 p\u0159izp\u016fsoben\u00ed v Adobe Photoshopu. Umo\u017e\u0148uje v\u00e1m tak vytvo\u0159it jedine\u010dn\u00fd vlastn\u00ed vzhled.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-132238\" src=\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/5e21a4a1cca5a852f0deb859b0358f67-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/5e21a4a1cca5a852f0deb859b0358f67-300x300.jpg 300w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/5e21a4a1cca5a852f0deb859b0358f67-150x150.jpg 150w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/5e21a4a1cca5a852f0deb859b0358f67-465x465.jpg 465w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/5e21a4a1cca5a852f0deb859b0358f67-386x386.jpg 386w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/5e21a4a1cca5a852f0deb859b0358f67-304x304.jpg 304w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/5e21a4a1cca5a852f0deb859b0358f67-184x184.jpg 184w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/5e21a4a1cca5a852f0deb859b0358f67-155x155.jpg 155w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/5e21a4a1cca5a852f0deb859b0358f67-120x120.jpg 120w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/5e21a4a1cca5a852f0deb859b0358f67-550x550.jpg 550w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/5e21a4a1cca5a852f0deb859b0358f67.jpg 564w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-132235\" src=\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/da770361869ec9ba191c32e195ded346-258x300.jpg\" alt=\"\" width=\"258\" height=\"300\" srcset=\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/da770361869ec9ba191c32e195ded346-258x300.jpg 258w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/da770361869ec9ba191c32e195ded346.jpg 564w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/da770361869ec9ba191c32e195ded346-550x640.jpg 550w\" sizes=\"auto, (max-width: 258px) 100vw, 258px\" \/><\/p>\n<ol start=\"3\">\n<li><b> Pamatujte na z\u00e1kladn\u00ed principy n\u00e1vrhu<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">K vytvo\u0159en\u00ed dob\u0159e vypadaj\u00edc\u00ed vizitky nemus\u00edte b\u00fdt profesion\u00e1ln\u00edm grafick\u00fdm design\u00e9rem. M\u011bli byste se p\u0159esto pokusit dodr\u017eet n\u011bkter\u00e9 z\u00e1kladn\u00ed principy designu.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">vyty\u010den\u00ed m\u0159\u00ed\u017eky<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">vytvo\u0159en\u00ed hierarchie<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">udr\u017eov\u00e1n\u00ed v\u0161ech prvk\u016f \u00fahledn\u011b vyrovnan\u00fdch<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">v\u00fdb\u011br vhodn\u00fdch p\u00edsem a velikost\u00ed p\u00edsma\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">pr\u00e1ci s konzistentn\u00ed paletou barev<\/span><\/li>\n<\/ul>\n<ol start=\"4\">\n<li><b> Kreativn\u011b vyu\u017eijte omezen\u00fd prostor<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Kdy\u017e navrhujete vizitku, nem\u00e1te obrovsk\u00e9 pl\u00e1tno, se kter\u00fdm byste mohli pracovat. Obecn\u011b se vyr\u00e1b\u00ed v n\u011bkolika standardn\u00edch velikostech, nap\u0159\u00edklad 55 x 85 mm.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ale i v tento omezen\u00fd prostor m\u016f\u017eete vyu\u017e\u00edt kreativn\u011b. P\u0159em\u00fd\u0161lejte o uspo\u0159\u00e1d\u00e1n\u00ed kl\u00ed\u010dov\u00fdch informac\u00ed poutav\u00fdm zp\u016fsobem. \ud83d\ude42<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-132244\" src=\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/a60cfec3a592dead607759499a78d722-e1621247699265-300x165.jpg\" alt=\"\" width=\"551\" height=\"303\" srcset=\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/a60cfec3a592dead607759499a78d722-e1621247699265-300x165.jpg 300w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/a60cfec3a592dead607759499a78d722-e1621247699265-768x421.jpg 768w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/a60cfec3a592dead607759499a78d722-e1621247699265-786x431.jpg 786w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/a60cfec3a592dead607759499a78d722-e1621247699265-550x302.jpg 550w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/a60cfec3a592dead607759499a78d722-e1621247699265.jpg 930w\" sizes=\"auto, (max-width: 551px) 100vw, 551px\" \/><\/p>\n<ol start=\"5\">\n<li><b> Kl\u00ed\u010dov\u00e9 informace<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Je snadn\u00e9 se nechat pohltit kreativn\u00edmi n\u00e1pady na rozvr\u017een\u00edm vizitky a zapomenout na hlavn\u00ed \u00fa\u010del vizitky: p\u0159edstavit kl\u00ed\u010dov\u00e9 informace potenci\u00e1ln\u00edm klient\u016fm.<\/span><\/p>\n<p><span style=\"font-weight: 400\">I kdy\u017e je design velmi d\u016fle\u017eit\u00fd, nezapome\u0148te v\u011bnovat pozornost z\u00e1kladn\u00edm informac\u00edm, mezi kter\u00e9 pat\u0159\u00ed: n\u00e1zev, jm\u00e9no nebo jm\u00e9no spole\u010dnosti, pracovn\u00ed pozice, adresa, telefonn\u00ed \u010d\u00edslo, webov\u00e1 str\u00e1nka, e-mail a odkazy na soci\u00e1ln\u00ed m\u00e9dia.<\/span><\/p>\n<ol start=\"6\">\n<li><b> Vyu\u017eijte zadn\u00ed \u010d\u00e1st vizitky<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Lid\u00e9 \u010dasto nech\u00e1vaj\u00ed zadn\u00ed \u010d\u00e1st vizitky pr\u00e1zdnou, ale m\u016f\u017eete ji kreativn\u011b vyu\u017e\u00edt. Pou\u017eijte ji pro sv\u016fj slogan, nab\u00eddku, nep\u0159edv\u00eddateln\u00fd cit\u00e1t nebo hezkou ilustraci.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-132247\" src=\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/c0f72e61abfe8425f0ce993108c2d5e5-300x200.jpg\" alt=\"\" width=\"545\" height=\"363\" srcset=\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/c0f72e61abfe8425f0ce993108c2d5e5-300x200.jpg 300w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/c0f72e61abfe8425f0ce993108c2d5e5-480x320.jpg 480w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/c0f72e61abfe8425f0ce993108c2d5e5-392x262.jpg 392w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/c0f72e61abfe8425f0ce993108c2d5e5-150x100.jpg 150w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/c0f72e61abfe8425f0ce993108c2d5e5-550x367.jpg 550w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/c0f72e61abfe8425f0ce993108c2d5e5.jpg 564w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<ol start=\"7\">\n<li><b> Uka\u017ete, co d\u011bl\u00e1te<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Pokud vytv\u00e1\u0159\u00edte skv\u011blou grafiku, vlo\u017ete na kartu uk\u00e1zku. Pokud jste fotograf, vlo\u017ete sv\u016fj nejlep\u0161\u00ed sn\u00edmek (nap\u0159\u00edklad na zadn\u00ed stranu vizitky). Pomoc\u00ed vizualizace m\u016f\u017eete lidem jednodu\u0161e p\u0159edv\u00e9st, co d\u011bl\u00e1te.<\/span><\/p>\n<ol start=\"8\">\n<li><b> Experimentujte s typografi\u00ed<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Pokud chcete vytvo\u0159it vizitky, kter\u00e9 si lid\u00e9 budou pamatovat, neopome\u0148te typografii. Elegantn\u00ed a vhodn\u00e1 typografie je z\u00e1sadn\u00edm prvkem dobr\u00e9ho a nezapomenuteln\u00e9ho designu.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-132258\" src=\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/4c4f07c97db187ba9d2d5e66e732cd28-225x300.jpg\" alt=\"\" width=\"285\" height=\"381\" srcset=\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/4c4f07c97db187ba9d2d5e66e732cd28-225x300.jpg 225w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/4c4f07c97db187ba9d2d5e66e732cd28-550x734.jpg 550w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/4c4f07c97db187ba9d2d5e66e732cd28.jpg 563w\" sizes=\"auto, (max-width: 285px) 100vw, 285px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-132261\" src=\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/5001c91c8b4460cb100532d3cbc1b620-238x300.jpg\" alt=\"\" width=\"302\" height=\"381\" srcset=\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/5001c91c8b4460cb100532d3cbc1b620-238x300.jpg 238w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/5001c91c8b4460cb100532d3cbc1b620-550x693.jpg 550w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/05\/5001c91c8b4460cb100532d3cbc1b620.jpg 564w\" sizes=\"auto, (max-width: 302px) 100vw, 302px\" \/><\/p>\n<ol start=\"9\">\n<li><b> Zkontrolujte po\u017eadavky tisk\u00e1rny<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Ka\u017ed\u00e1 tisk\u00e1rna bude obecn\u011b cht\u00edt, abyste poskytli soubor v ur\u010dit\u00e9m form\u00e1tu a s ur\u010dit\u00fdmi parametry. I kdy\u017e jsou \u0161ablony nastaveny v\u011bt\u0161inou tak, aby byl proces snadn\u00fd, m\u011bjte na pam\u011bti, \u017ee r\u016fzn\u00e9 tisk\u00e1rny po cel\u00e9m sv\u011bt\u011b maj\u00ed sv\u00e9 vlastn\u00ed po\u017eadavky, tak\u017ee se ujist\u011bte, \u017ee jim d\u00e1v\u00e1te p\u0159esn\u011b to, co pot\u0159ebuj\u00ed, aby svou pr\u00e1ci zvl\u00e1dli spr\u00e1vn\u011b.<\/span><\/p>\n<ol start=\"10\">\n<li><b> Kone\u010dn\u00fd n\u00e1vrh pe\u010dliv\u011b zkontrolujte<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">A\u017e dokon\u010d\u00edte n\u00e1vrh sv\u00e9 vizitky, pravd\u011bpodobn\u011b vytisknete stovky nebo dokonce tis\u00edce kopi\u00ed. Ud\u011blejte si proto \u010das a pe\u010dliv\u011b ve\u0161ker\u00e9 uveden\u00e9 informace projd\u011bte. \ud83d\ude42<\/span><\/p>\n<p><span style=\"font-weight: 400\">Chcete se nau\u010dit krom\u011b vizitky vytvo\u0159it i dal\u0161\u00ed propaga\u010dn\u00ed materi\u00e1ly? <\/span><span style=\"font-weight: 400\">P\u0159ihlaste se na kurz Grafick\u00e9ho designu pro za\u010d\u00e1te\u010dn\u00edky v Draw Planet!\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.drawplanet.cz\/online-kurz\/graficky-design-online-kurz-pro-zacatecniky\/\">https:\/\/www.drawplanet.cz\/online-kurz\/graficky-design-online-kurz-pro-zacatecniky\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Koluje mezi n\u00e1mi p\u0159\u00edli\u0161 mnoho nudn\u00fdch vizitek. P\u0159\u00edli\u0161 mnoho karti\u010dek, kter\u00e9 ne\u0159\u00edkaj\u00ed o dan\u00e9m podnik\u00e1n\u00ed nic a jsou zapomenuteln\u00e9. Nudn\u00e9 vizitky mohou b\u00fdt pro podnik\u00e1n\u00ed smrt\u00ed. Smysl vizitky spo\u010d\u00edv\u00e1 v p\u0159ipomenut\u00ed p\u0159\u00edjemci dan\u00e9 osoby nebo spole\u010dnosti a hodnoty, kterou mu do \u017eivota mohou p\u0159in\u00e9st. Proto je vytvo\u0159en\u00ed kreativn\u00ed vizitky pro ka\u017ed\u00e9ho, kdo chce v podnik\u00e1n\u00ed [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":132267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-132271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ru"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jak vytvo\u0159it kreativn\u00ed vizitku<\/title>\n<meta name=\"description\" content=\"Vizitka by m\u011bla odli\u0161it va\u0161i zna\u010dku od konkurence, p\u0159ipomenout lidem, co d\u011bl\u00e1te, a povzbudit je, aby v\u00e1s oslovili!\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak vytvo\u0159it kreativn\u00ed vizitku\" \/>\n<meta property=\"og:description\" content=\"Vizitka by m\u011bla odli\u0161it va\u0161i zna\u010dku od konkurence, p\u0159ipomenout lidem, co d\u011bl\u00e1te, a povzbudit je, aby v\u00e1s oslovili!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.drawplanet.cz\/ru\/jak-vytvorit-kreativni-vizitku\/\" \/>\n<meta property=\"og:site_name\" content=\"Draw Planet - 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