{"id":66745,"date":"2019-08-14T18:06:26","date_gmt":"2019-08-14T16:06:26","guid":{"rendered":"https:\/\/www.drawplanet.cz\/66724\/"},"modified":"2019-08-15T14:43:05","modified_gmt":"2019-08-15T12:43:05","slug":"lettering-neni-pismo","status":"publish","type":"post","link":"https:\/\/www.drawplanet.cz\/en\/lettering-neni-pismo\/","title":{"rendered":"Lettering\u00a0nen\u00ed\u00a0p\u00edsmo\u00a0aneb\u00a0jak porozum\u011bt terminologii typografie"},"content":{"rendered":"

Je skv\u011bl\u00e9 vid\u011bt lidi, kte\u0159\u00ed se u\u010d\u00ed typografii. D\u00edky <\/span><\/span>technick\u00e9mu\u00a0<\/span><\/span>rozvoji m\u016f\u017ee kdokoliv z\u00edskat des\u00edtky tis\u00edc\u00a0<\/span><\/span>font\u016f<\/span><\/span>\u00a0a pou\u017e\u00edvat je. A to je\u00a0<\/span><\/span>super<\/span><\/span>. V\u00edtejte v klubu!<\/span><\/span><\/p>\n

V ka\u017ed\u00e9m oboru<\/span><\/span>\u00a0<\/span><\/span>se mus\u00edte nau\u010dit<\/span><\/span>\u00a0odborn\u00edky uzn\u00e1vanou terminologii\u00a0<\/span><\/span>t\u00e9matu<\/span><\/span>.\u00a0<\/span><\/span>P\u0159i pou\u017e\u00edv\u00e1n\u00ed \u0161patn\u00e9ho n\u00e1zvoslov\u00ed nejde ani tak o to,<\/span><\/span>\u00a0<\/span><\/span>\u017ee budete vypadat\u00a0<\/span><\/span>hloup\u011b a neprofesion\u00e1ln\u011b,\u00a0<\/span><\/span>nebo \u017ee otravujete<\/span><\/span>\u00a0zku\u0161en\u011bj\u0161\u00ed kolegy. Terminologick\u00e9 znalosti v\u00e1m pomohou v porozum\u011bn\u00ed, u\u010den\u00ed a p\u0159\u00edm\u00e9 praxi!<\/span><\/span><\/p>\n

Chyby v terminologick\u00e9m \u017eargonu lze nal\u00e9zt jak v grafick\u00e9m designu, tak na internetu.\u00a0A<\/span><\/span>\u00a0lze je sly\u0161et i od profesion\u00e1ln\u00edch n\u00e1vrh\u00e1\u0159\u016f a novin\u00e1\u0159\u016f. Uv\u00e1d\u00edme p\u0159\u00edklady takov\u00fdch chyb.<\/span><\/span><\/p>\n

P\u00edsmo nen\u00ed\u00a0lettering.<\/span><\/span>
\nP\u00edsmo je soubor p\u00edsmen ur\u010den\u00fdch k opakovan\u00e9mu pou\u017eit\u00ed v jak\u00e9mkoli po\u0159ad\u00ed.<\/span><\/span><\/p>\n

\"\"<\/span><\/span><\/p>\n

Lettering<\/span><\/span>\u00a0je\u00a0<\/span><\/span>n\u011bkolik\u00a0<\/span><\/span>p\u00edsmen, kter\u00e9\u00a0<\/span><\/span>n\u011bkdo vytvo\u0159il<\/span><\/span>\u00a0(<\/span><\/span>nakreslil, vy\u0159\u00edznul,<\/span><\/span>\u00a0atd.)\u00a0<\/span><\/span>p<\/span><\/span>ro jednu konkr\u00e9tn\u00ed situaci\u00a0<\/span><\/span>nebo \u00fa\u010del.<\/span><\/span><\/p>\n

Mnoho lid\u00ed\u00a0naz\u00fdv\u00e1<\/span><\/span>\u00a0p\u00edsm<\/span><\/span>em cokoli, co obsahuje<\/span><\/span>\u00a0n\u011bkolik p\u00edsmen. \u010casto je v\u0161ak to, co vid\u00ed,\u00a0<\/span><\/span>lettering<\/span><\/span>.\u00a0<\/span><\/span>H<\/span><\/span>lavn\u00ed rozd\u00edl\u00a0<\/span><\/span>oproti p\u00edsmu\u00a0<\/span><\/span>spo\u010d\u00edv\u00e1 v d\u016frazu na grafick<\/span><\/span>\u00e9<\/span><\/span>\u00a0komponent<\/span><\/span>y.<\/span><\/span>\u00a0<\/span><\/span>Jde o j<\/span><\/span>edine\u010dn\u00e9 formy, kter\u00e9\u00a0<\/span><\/span>se vz\u00e1jemn\u011b kombinuj\u00ed<\/span><\/span>\u00a0v ur\u010dit\u00e9m slov\u011b nebo fr\u00e1zi. Mark Simonson\u00a0<\/span><\/span>m\u00e1<\/span><\/span>\u00a0dobrou analogii:\u00a0<\/span><\/span>letteringov<\/span><\/span>\u00fd<\/span><\/span>\u00a0n<\/span><\/span>\u00e1<\/span><\/span>pis<\/span><\/span>\u00a0<\/span><\/span>se\u00a0<\/span><\/span>od p\u00edsma\u00a0<\/span><\/span>odli\u0161uje<\/span><\/span>\u00a0stejn\u011b, jako\u00a0<\/span><\/span>se\u00a0<\/span><\/span>so\u0161ka z hl\u00edny<\/span><\/span>\u00a0li\u0161\u00ed od konstrukce\u00a0<\/span><\/span>z<\/span><\/span>\u00a0kostek Leg<\/span><\/span>a<\/span><\/span>.<\/span><\/span><\/p>\n

Lettering\u00a0<\/span><\/span>obsahuje<\/span><\/span>\u00a0p<\/span><\/span>\u00edsmena,\u00a0<\/span><\/span>kter\u00e1 jsou<\/span><\/span>\u00a0obvykle kreslena nebo ps\u00e1na pouze jednou a pro konkr\u00e9tn\u00ed kontext.\u00a0<\/span><\/span>Pokud jde o p\u00edsmo, je to jeden\u00a0<\/span><\/span>cel\u00fd<\/span><\/span>\u00a0fon<\/span><\/span>t\u00a0<\/span><\/span>a v\u0161echna p\u00edsmena<\/span><\/span>\u00a0maj\u00ed\u00a0<\/span><\/span>p\u0159edem dan\u00fd<\/span><\/span>\u00a0stejn\u00fd\u00a0<\/span><\/span>styl<\/span><\/span>.<\/span><\/span><\/p>\n

Typograf<\/span><\/span>\u00a0nen\u00ed v\u017edy n\u00e1vrh\u00e1\u0159 p\u00edsma.
\nTypograf\u00a0<\/span><\/span>m\u016f\u017ee jen<\/span><\/span>\u00a0pou\u017e\u00edv<\/span><\/span>at\u00a0<\/span><\/span>fonty.
\nN\u00e1vrh\u00e1\u0159\u00a0<\/span><\/span>(design\u00e9r)\u00a0<\/span><\/span>p\u00edsma\u00a0<\/span><\/span>tvo\u0159\u00ed cel\u00e1<\/span><\/span>\u00a0p\u00edsma,\u00a0<\/span><\/span>fonty.<\/span><\/span><\/p>\n

\u010casto m\u016f\u017eete sly\u0161et slovo “typograf” ve vztahu k tv\u016frci\u00a0p\u00edsma<\/span><\/span>, ale nezapome\u0148te, \u017ee typograf\u00a0<\/span><\/span>opravdu nemus\u00ed b\u00fdt automaticky tv\u016frce.<\/span><\/span>
\nM\u016f\u017ee b\u00fdt ale design\u00e9r p\u00edsma typografem? Samoz\u0159ejm\u011b! Ale\u00a0<\/span><\/span>nesm\u00edme si\u00a0<\/span><\/span>tyto dva\u00a0<\/span><\/span>term\u00edny pl\u00e9st.<\/span><\/span>
\n\"\"\"\"
\nHeadset nen\u00ed p\u00edsmo.<\/span><\/span><\/p>\n

Headset: sada p\u00edsem, sjednocen\u00e1\u00a0jednotn\u00fdm<\/span><\/span> stylem.
\nP\u00edsmo\u00a0<\/span><\/span>je<\/span><\/span>\u00a0<\/span><\/span>n\u00e1doba<\/span><\/span>\u00a0<\/span><\/span>na<\/span><\/span> znaky.
\nP\u00edsmo je mechanismus,\u00a0<\/span><\/span>kter\u00fd zkracuje cestu infor<\/span><\/span>m<\/span><\/span>ace do na\u0161eho oka<\/span><\/span>, a\u0165\u00a0<\/span><\/span>u\u017e<\/span><\/span>\u00a0<\/span><\/span>jde o cokoli.\u00a0<\/span><\/span>P\u00edsmo je<\/span><\/span>\u00a0poka\u017ed\u00e9\u00a0<\/span><\/span>unik<\/span><\/span>\u00e1tn\u00ed v<\/span><\/span>lastn\u00edm stylem a velikost\u00ed\u00a0<\/span><\/span>a jednotliv\u00e9 znaky spolu lad\u00ed nebo udr\u017euj\u00ed ur\u010dit\u00fd dojem.<\/span><\/span><\/p>\n

Te\u010f, kdy\u017e\u00a0u\u017e m\u00e1te<\/span><\/span>\u00a0terminologick<\/span><\/span>\u00fd<\/span><\/span>\u00a0d\u016fvti<\/span><\/span>p,<\/span><\/span>\u00a0jd\u011bte do toho! P\u0159\u00ed\u0161t\u011b se nem\u016f\u017eete\u00a0<\/span><\/span>spl\u00e9st. A<\/span><\/span>\u00a0pokud se n\u011bkdo jin\u00fd m\u00fdl\u00ed, nemus\u00edte\u00a0<\/span><\/span>sk\u0159\u00edpat<\/span><\/span>\u00a0zu<\/span><\/span>by, dejte mu p\u0159e\u010d\u00edst tenhle \u010dl\u00e1nek \ud83d\ude42<\/span><\/span>.<\/span><\/span><\/p>\n

P\u0159ihlaste se do Kurzu modern\u00ed kaligrafie a uvid\u00edte, \u017ee ps\u00e1t hezky je um\u011bn\u00ed, kter\u00e9 V\u00e1s chytne \ud83d\ude42!<\/p>\n

https:\/\/www.drawplanet.cz\/kurz\/moderni-kaligrafie-lettering\/<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Je skv\u011bl\u00e9 vid\u011bt lidi, kte\u0159\u00ed se u\u010d\u00ed typografii. D\u00edky technick\u00e9mu\u00a0rozvoji m\u016f\u017ee kdokoliv z\u00edskat des\u00edtky tis\u00edc\u00a0font\u016f\u00a0a pou\u017e\u00edvat je. A to je\u00a0super. V\u00edtejte v klubu! V ka\u017ed\u00e9m oboru\u00a0se mus\u00edte nau\u010dit\u00a0odborn\u00edky uzn\u00e1vanou terminologii\u00a0t\u00e9matu.\u00a0P\u0159i pou\u017e\u00edv\u00e1n\u00ed \u0161patn\u00e9ho n\u00e1zvoslov\u00ed nejde ani tak o to,\u00a0\u017ee budete vypadat\u00a0hloup\u011b a neprofesion\u00e1ln\u011b,\u00a0nebo \u017ee otravujete\u00a0zku\u0161en\u011bj\u0161\u00ed kolegy. Terminologick\u00e9 znalosti v\u00e1m pomohou v porozum\u011bn\u00ed, u\u010den\u00ed a p\u0159\u00edm\u00e9 praxi! […]<\/p>\n","protected":false},"author":8,"featured_media":66734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-66745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"\nLettering\u00a0nen\u00ed\u00a0p\u00edsmo\u00a0aneb\u00a0jak porozum\u011bt terminologii typografie - Draw Planet - v\u00fdtvarn\u00e9 ateli\u00e9ry<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lettering\u00a0nen\u00ed\u00a0p\u00edsmo\u00a0aneb\u00a0jak porozum\u011bt terminologii typografie\" \/>\n<meta property=\"og:description\" content=\"Je skv\u011bl\u00e9 vid\u011bt lidi, kte\u0159\u00ed se u\u010d\u00ed typografii. D\u00edky technick\u00e9mu\u00a0rozvoji m\u016f\u017ee kdokoliv z\u00edskat des\u00edtky tis\u00edc\u00a0font\u016f\u00a0a pou\u017e\u00edvat je. A to je\u00a0super. V\u00edtejte v klubu! V ka\u017ed\u00e9m oboru\u00a0se mus\u00edte nau\u010dit\u00a0odborn\u00edky uzn\u00e1vanou terminologii\u00a0t\u00e9matu.\u00a0P\u0159i pou\u017e\u00edv\u00e1n\u00ed \u0161patn\u00e9ho n\u00e1zvoslov\u00ed nejde ani tak o to,\u00a0\u017ee budete vypadat\u00a0hloup\u011b a neprofesion\u00e1ln\u011b,\u00a0nebo \u017ee otravujete\u00a0zku\u0161en\u011bj\u0161\u00ed kolegy. Terminologick\u00e9 znalosti v\u00e1m pomohou v porozum\u011bn\u00ed, u\u010den\u00ed a p\u0159\u00edm\u00e9 praxi! 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D\u00edky technick\u00e9mu\u00a0rozvoji m\u016f\u017ee kdokoliv z\u00edskat des\u00edtky tis\u00edc\u00a0font\u016f\u00a0a pou\u017e\u00edvat je. A to je\u00a0super. V\u00edtejte v klubu! V ka\u017ed\u00e9m oboru\u00a0se mus\u00edte nau\u010dit\u00a0odborn\u00edky uzn\u00e1vanou terminologii\u00a0t\u00e9matu.\u00a0P\u0159i pou\u017e\u00edv\u00e1n\u00ed \u0161patn\u00e9ho n\u00e1zvoslov\u00ed nejde ani tak o to,\u00a0\u017ee budete vypadat\u00a0hloup\u011b a neprofesion\u00e1ln\u011b,\u00a0nebo \u017ee otravujete\u00a0zku\u0161en\u011bj\u0161\u00ed kolegy. Terminologick\u00e9 znalosti v\u00e1m pomohou v porozum\u011bn\u00ed, u\u010den\u00ed a p\u0159\u00edm\u00e9 praxi! 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