{"id":34560,"date":"2018-06-07T13:53:03","date_gmt":"2018-06-07T11:53:03","guid":{"rendered":"https:\/\/www.drawplanet.cz\/tiskova-reklama-ilustrace\/"},"modified":"2018-06-07T13:54:07","modified_gmt":"2018-06-07T11:54:07","slug":"tiskova-reklama-ilustrace","status":"publish","type":"post","link":"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/","title":{"rendered":"Tiskov\u00e1 reklama a ilustrace."},"content":{"rendered":"

Tiskov\u00e1 reklama nen\u00ed jen fotografie. Existuj\u00ed p\u0159\u00edklady efektivn\u00edho vyu\u017eit\u00ed ilustrac\u00ed v reklam\u011b.
\nNej\u010dast\u011bji se v reklam\u011b pou\u017e\u00edv\u00e1 kombinace fotografi\u00ed a textu. Nicm\u00e9n\u011b kdy\u017e nadejde \u010das p\u0159ij\u00edt s n\u011b\u010d\u00edm nov\u00fdm, polo\u017ete si ot\u00e1zku: \u201eM\u016f\u017ee ilustrace zvl\u00e1dnout tento \u00fakol l\u00e9pe?\u201c
\nPosb\u00edrali jsme n\u011bkolik p\u0159\u00edklad\u016f se zru\u010dn\u00fdm pou\u017eit\u00edm velkolep\u00fdch ilustrac\u00ed v ti\u0161t\u011bn\u00e9 reklam\u011b.<\/p>\n

\"\"<\/p>\n

Rozhlasov\u00e1 stanice Kiss FM
\n\u010clen skupiny Beatles p\u0159evzal v t\u00e9to komer\u010dn\u00ed rozhlasov\u00e9 stanici m\u00edsto str\u00fd\u010dka Sama
\nTato reklama na propagaci rozhlasov\u00e9 stanice, kde se hraje rockov\u00e1 hudba, byla provedena agenturou Lua Propaganda v Sao Paulu. Ilustrace byla p\u0159ipravena v 2020 Studios. Jedn\u00e1 se o modern\u00ed verzi plak\u00e1tu “I Want You for the U.S. Army “. P\u016fvodn\u00ed plak\u00e1t namaloval v roce 1917 James Montgomery Flagg. Na m\u00edst\u011b str\u00fd\u010dka Sama je nyn\u00ed John Lennon. Na samotn\u00fd rozhlas z\u016fst\u00e1v\u00e1 odkaz jen na mal\u00e9m odzn\u00e1\u010dku na hrudn\u00edku Johna. Detail je to sice opravdu mal\u00fd ale vytv\u00e1\u0159\u00ed o to siln\u011bj\u0161\u00ed efekt.<\/p>\n

\"\"<\/p>\n

\u010cerven\u00fd k\u0159\u00ed\u017e
\nExpresivn\u00ed ilustrace a provokativn\u00ed popis se na tomto plak\u00e1tu \u010cerven\u00e9ho k\u0159\u00ed\u017ee velmi efektivn\u011b spojuj\u00ed.
\nV\u0161ichni jsme zvykl\u00ed na \u0161okuj\u00edc\u00ed fotografie katastrof, pro kter\u00e9 jsme ji\u017e vytvo\u0159ili imunitu. Proto m\u016f\u017ee b\u00fdt ilustrace n\u011bkdy mnohem \u00fa\u010dinn\u011bj\u0161\u00ed ne\u017e fotografie a tento plak\u00e1t je toho p\u0159\u00edkladem. Lakonick\u00e1 a expresivn\u00ed ilustrace pro kampa\u0148 \u010cerven\u00e9ho k\u0159\u00ed\u017ee, kter\u00e1 m\u00e1 za c\u00edl p\u0159il\u00e1kat pozornost, ji rozhodn\u011b p\u0159itahuje. Reklama byla vytvo\u0159ena agenturou Verde v Paraguay, ilustra\u010dn\u00ed d\u00edlo od Edgar Ars.<\/p>\n

\"\"<\/p>\n

Saint Beer
\nSaint Beer obdr\u017eel souhlas s pou\u017eit\u00edm t\u00e9to ironick\u00e9 reklamy
\nKatolick\u00e9 kl\u00e1\u0161tery jsou ji\u017e dlouho spojov\u00e1ny s v\u00fdrobou siln\u00e9ho piva. Tato reklama s popisem “Uv\u011b\u0159” a m\u00edrn\u011b znepokojuj\u00edc\u00ed zm\u00ednkou o svat\u00e9m gr\u00e1lu je ironick\u00e1 ale z\u00e1rove\u0148 lakonick\u00e1 i stylov\u00e1. Pr\u00e1ce reklamn\u00ed agentury v Braz\u00edlii Propague, ilustrace od Pimp Studio.<\/p>\n

\"\"<\/p>\n

Ford
\nAgentura WPP v\u00ed, co d\u011bl\u00e1, a vytv\u00e1\u0159\u00ed reklamy pro Ford technikou pointilismu
\nReklama, kter\u00e1 p\u0159itahuje pozornost a zp\u016fsobuje m\u00edrn\u00e9 bolesti hlavy a je vyzbrojena popiskem “Nepi\u0161te emotikony a \u0159i\u010fte”. Pou\u017eit\u00edm typick\u00e9 formy pointilismu, skl\u00e1daj\u00edc\u00edho se z emotikon, vytvo\u0159ila BlueHive divize agentury WPP v roce 2010 inzer\u00e1t pro Ford v It\u00e1lii. Ilustrace je p\u0159evzata z agentury Illusion.<\/p>\n

\"\"
\nBehanse
\nKreativn\u00ed reklama pro tv\u016fr\u010d\u00ed komunitu
\nAdobe Behance je celosv\u011btov\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165 pro tv\u016fr\u010d\u00ed lidi v\u0161eho druhu, na kter\u00e9 m\u016f\u017eete sd\u00edlet sv\u00e9 portfolio. Jeho \u010dinnost v\u0161ak nen\u00ed omezena hranicemi virtu\u00e1ln\u00edho sv\u011bta: spole\u010dnost sb\u00edr\u00e1 \u010dleny komunity pro osobn\u00ed komunikaci s demonstrac\u00ed portfolia. Tato reklama informuje o ud\u00e1losti v Braz\u00edlii. Jedn\u00e1 se o kol\u00e1\u017e ve sm\u00ed\u0161en\u00e9 technice, kterou vytvo\u0159il um\u011bleck\u00fd \u0159editel, ilustr\u00e1tor a fotograf Antonio Rodriguez Jr.<\/p>\n

M\u00e1te ve hlav\u011b kreativn\u00ed chaos? Dejte mu svobodu na kurzu po\u010d\u00edta\u010dov\u00e9 grafiky v Draw Planet!
\nhttps:\/\/www.drawplanet.cz\/kurz\/kurz-pocitacove-grafiky-pro-zacatecniky\/<\/a>
\nDostanete znalosti programu Adobe Photoshopu a dozv\u00edte se, jak pomoci sv\u00e9 kreativit\u011b naj\u00edt cestu k \u00fasp\u011bchu. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

Tiskov\u00e1 reklama nen\u00ed jen fotografie. Existuj\u00ed p\u0159\u00edklady efektivn\u00edho vyu\u017eit\u00ed ilustrac\u00ed v reklam\u011b. Nej\u010dast\u011bji se v reklam\u011b pou\u017e\u00edv\u00e1 kombinace fotografi\u00ed a textu. Nicm\u00e9n\u011b kdy\u017e nadejde \u010das p\u0159ij\u00edt s n\u011b\u010d\u00edm nov\u00fdm, polo\u017ete si ot\u00e1zku: \u201eM\u016f\u017ee ilustrace zvl\u00e1dnout tento \u00fakol l\u00e9pe?\u201c Posb\u00edrali jsme n\u011bkolik p\u0159\u00edklad\u016f se zru\u010dn\u00fdm pou\u017eit\u00edm velkolep\u00fdch ilustrac\u00ed v ti\u0161t\u011bn\u00e9 reklam\u011b. Rozhlasov\u00e1 stanice Kiss FM \u010clen […]<\/p>\n","protected":false},"author":8,"featured_media":34557,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[201,231,390,391,212],"class_list":["post-34560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-grafika-en","tag-kreativita-en","tag-plakat-en","tag-reklama-en","tag-tvorba-en"],"acf":[],"yoast_head":"\nTiskov\u00e1 reklama a ilustrace. - Draw Planet - v\u00fdtvarn\u00e9 ateli\u00e9ry<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tiskov\u00e1 reklama a ilustrace.\" \/>\n<meta property=\"og:description\" content=\"Tiskov\u00e1 reklama nen\u00ed jen fotografie. Existuj\u00ed p\u0159\u00edklady efektivn\u00edho vyu\u017eit\u00ed ilustrac\u00ed v reklam\u011b. Nej\u010dast\u011bji se v reklam\u011b pou\u017e\u00edv\u00e1 kombinace fotografi\u00ed a textu. Nicm\u00e9n\u011b kdy\u017e nadejde \u010das p\u0159ij\u00edt s n\u011b\u010d\u00edm nov\u00fdm, polo\u017ete si ot\u00e1zku: \u201eM\u016f\u017ee ilustrace zvl\u00e1dnout tento \u00fakol l\u00e9pe?\u201c Posb\u00edrali jsme n\u011bkolik p\u0159\u00edklad\u016f se zru\u010dn\u00fdm pou\u017eit\u00edm velkolep\u00fdch ilustrac\u00ed v ti\u0161t\u011bn\u00e9 reklam\u011b. Rozhlasov\u00e1 stanice Kiss FM \u010clen […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/\" \/>\n<meta property=\"og:site_name\" content=\"Draw Planet - v\u00fdtvarn\u00e9 ateli\u00e9ry\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-07T11:53:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-07T11:54:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2018\/06\/712a8d7c76.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Tiskov\u00e1 reklama a ilustrace.\",\"datePublished\":\"2018-06-07T11:53:03+00:00\",\"dateModified\":\"2018-06-07T11:54:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/\"},\"wordCount\":549,\"image\":{\"@id\":\"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2018\/06\/712a8d7c76.jpg\",\"keywords\":[\"grafika\",\"kreativita\",\"plakat\",\"reklama\",\"tvorba\"],\"articleSection\":[\"Draw Planet Blog CZ\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/\",\"url\":\"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/\",\"name\":\"Tiskov\u00e1 reklama a ilustrace. - Draw Planet - v\u00fdtvarn\u00e9 ateli\u00e9ry\",\"isPartOf\":{\"@id\":\"https:\/\/www.drawplanet.cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2018\/06\/712a8d7c76.jpg\",\"datePublished\":\"2018-06-07T11:53:03+00:00\",\"dateModified\":\"2018-06-07T11:54:07+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/#primaryimage\",\"url\":\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2018\/06\/712a8d7c76.jpg\",\"contentUrl\":\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2018\/06\/712a8d7c76.jpg\",\"width\":1280,\"height\":1853},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/www.drawplanet.cz\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tiskov\u00e1 reklama a ilustrace.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.drawplanet.cz\/#website\",\"url\":\"https:\/\/www.drawplanet.cz\/\",\"name\":\"Draw Planet - v\u00fdtvarn\u00e9 ateli\u00e9ry\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.drawplanet.cz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tiskov\u00e1 reklama a ilustrace. - Draw Planet - v\u00fdtvarn\u00e9 ateli\u00e9ry","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Tiskov\u00e1 reklama a ilustrace.","og_description":"Tiskov\u00e1 reklama nen\u00ed jen fotografie. Existuj\u00ed p\u0159\u00edklady efektivn\u00edho vyu\u017eit\u00ed ilustrac\u00ed v reklam\u011b. Nej\u010dast\u011bji se v reklam\u011b pou\u017e\u00edv\u00e1 kombinace fotografi\u00ed a textu. Nicm\u00e9n\u011b kdy\u017e nadejde \u010das p\u0159ij\u00edt s n\u011b\u010d\u00edm nov\u00fdm, polo\u017ete si ot\u00e1zku: \u201eM\u016f\u017ee ilustrace zvl\u00e1dnout tento \u00fakol l\u00e9pe?\u201c Posb\u00edrali jsme n\u011bkolik p\u0159\u00edklad\u016f se zru\u010dn\u00fdm pou\u017eit\u00edm velkolep\u00fdch ilustrac\u00ed v ti\u0161t\u011bn\u00e9 reklam\u011b. Rozhlasov\u00e1 stanice Kiss FM \u010clen […]","og_url":"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/","og_site_name":"Draw Planet - v\u00fdtvarn\u00e9 ateli\u00e9ry","article_published_time":"2018-06-07T11:53:03+00:00","article_modified_time":"2018-06-07T11:54:07+00:00","og_image":[{"width":1280,"height":1853,"url":"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2018\/06\/712a8d7c76.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/#article","isPartOf":{"@id":"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/"},"author":{"name":"","@id":""},"headline":"Tiskov\u00e1 reklama a ilustrace.","datePublished":"2018-06-07T11:53:03+00:00","dateModified":"2018-06-07T11:54:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/"},"wordCount":549,"image":{"@id":"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/#primaryimage"},"thumbnailUrl":"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2018\/06\/712a8d7c76.jpg","keywords":["grafika","kreativita","plakat","reklama","tvorba"],"articleSection":["Draw Planet Blog CZ"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/","url":"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/","name":"Tiskov\u00e1 reklama a ilustrace. - Draw Planet - v\u00fdtvarn\u00e9 ateli\u00e9ry","isPartOf":{"@id":"https:\/\/www.drawplanet.cz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/#primaryimage"},"image":{"@id":"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/#primaryimage"},"thumbnailUrl":"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2018\/06\/712a8d7c76.jpg","datePublished":"2018-06-07T11:53:03+00:00","dateModified":"2018-06-07T11:54:07+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/#primaryimage","url":"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2018\/06\/712a8d7c76.jpg","contentUrl":"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2018\/06\/712a8d7c76.jpg","width":1280,"height":1853},{"@type":"BreadcrumbList","@id":"https:\/\/www.drawplanet.cz\/en\/tiskova-reklama-ilustrace\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.drawplanet.cz\/en\/"},{"@type":"ListItem","position":2,"name":"Tiskov\u00e1 reklama a ilustrace."}]},{"@type":"WebSite","@id":"https:\/\/www.drawplanet.cz\/#website","url":"https:\/\/www.drawplanet.cz\/","name":"Draw Planet - v\u00fdtvarn\u00e9 ateli\u00e9ry","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.drawplanet.cz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/www.drawplanet.cz\/en\/wp-json\/wp\/v2\/posts\/34560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.drawplanet.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.drawplanet.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.drawplanet.cz\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.drawplanet.cz\/en\/wp-json\/wp\/v2\/comments?post=34560"}],"version-history":[{"count":0,"href":"https:\/\/www.drawplanet.cz\/en\/wp-json\/wp\/v2\/posts\/34560\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.drawplanet.cz\/en\/wp-json\/wp\/v2\/media\/34557"}],"wp:attachment":[{"href":"https:\/\/www.drawplanet.cz\/en\/wp-json\/wp\/v2\/media?parent=34560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.drawplanet.cz\/en\/wp-json\/wp\/v2\/categories?post=34560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.drawplanet.cz\/en\/wp-json\/wp\/v2\/tags?post=34560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}