{"id":137225,"date":"2021-07-26T10:04:39","date_gmt":"2021-07-26T08:04:39","guid":{"rendered":"https:\/\/www.drawplanet.cz\/?p=137225"},"modified":"2021-07-26T10:15:03","modified_gmt":"2021-07-26T08:15:03","slug":"jak-vytvorit-logo","status":"publish","type":"post","link":"https:\/\/www.drawplanet.cz\/en\/jak-vytvorit-logo\/","title":{"rendered":"Jak vytvo\u0159it logo"},"content":{"rendered":"<p><span style=\"font-weight: 400\">U\u017e jste se n\u011bkdy setkali se zn\u00e1mou zna\u010dku, kter\u00e1 by existovala bez loga? Ne? Patrn\u011b je tomu tak proto, \u017ee \u017e\u00e1dn\u00e9 takov\u00e9 neexistuj\u00ed. Logo m\u00e1 z\u00e1sadn\u00ed vliv na to, jak z\u00e1kazn\u00edci vn\u00edmaj\u00ed zna\u010dku. Je tedy zcela p\u0159irozen\u00e9 cht\u00edt, aby logo bylo co mo\u017en\u00e1 nejlep\u0161\u00ed. Jak v\u0161ak takov\u00e9 logo z\u00edskat?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Tento \u010dl\u00e1nek m\u00e1 za c\u00edl nau\u010dit a vysv\u011btlit v\u0161e, co je pot\u0159eba v\u011bd\u011bt, abyste navrhli perfektn\u00ed logo pro V\u00e1s\u00a0 a Va\u0161e podnik\u00e1n\u00ed. Od definov\u00e1n\u00ed identity Va\u0161\u00ed zna\u010dky a porozum\u011bn\u00ed tomu, co d\u011bl\u00e1 skv\u011bl\u00e9 logo, a\u017e po spr\u00e1vn\u00fd v\u00fdb\u011br designu a navigaci v procesu navrhov\u00e1n\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Tady jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed kroky k n\u00e1vrhu loga:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400\">Zkuste spr\u00e1vn\u011b uchopit, pro\u010d pot\u0159ebujete logo<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Logo m\u00e1 v\u017edy obrovsk\u00fd vliv na prvn\u00ed dojem, kter\u00fd Va\u0161e firma ud\u011bl\u00e1: Poskytne z\u00e1kazn\u00edk\u016fm informace o Va\u0161\u00ed zna\u010dce a sd\u011bl\u00ed jim, zda je pro n\u011b to prav\u00e9.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Proto\u017ee je logo tak d\u016fle\u017eitou sou\u010d\u00e1st\u00ed zna\u010dky, je t\u0159eba se ujistit, \u017ee je vytvo\u0159eno dob\u0159e. Ve v\u0161ech va\u0161ich zna\u010dkov\u00fdch materi\u00e1lech bude logo disponovat. Bude to to prvn\u00ed, co z\u00e1kazn\u00edci zaregistruj\u00ed p\u0159i vstupu na Va\u0161e webov\u00e9 str\u00e1nky. Bude to kl\u00ed\u010dov\u00fd bod ve\u0161ker\u00fdch obalov\u00fdch materi\u00e1l\u016f, let\u00e1k\u016f a vizitek. A to se po\u010d\u00edt\u00e1!<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Skv\u011bl\u00fd a profesion\u00e1ln\u00ed design loga m\u00e1 s\u00edlu komunikovat s trhem, za \u010d\u00edm\u017e si stoj\u00edte.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ud\u011blat tak\u00e9 dobr\u00fd prvn\u00ed dojem V\u00e1m pom\u016f\u017ee vyniknout mezi konkurenc\u00ed.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">2. Definujte vlastn\u00ed identitu sv\u00e9 zna\u010dky<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Chcete, aby Va\u0161e logo vyjad\u0159ovalo osobnost Va\u0161\u00ed zna\u010dky. Abyste to mohli ud\u011blat, mus\u00edte nejprve pochopit, co je hlavn\u00ed typologi\u00ed Va\u0161\u00ed zna\u010dky. Jakmile budete m\u00edt jasnou p\u0159edstavu o tom, co V\u00e1s d\u011bl\u00e1 jedine\u010dn\u00fdmi a o \u010dem Va\u0161e zna\u010dka je, bude pro V\u00e1s mnohem snaz\u0161\u00ed ud\u011blat designov\u00e1 rozhodnut\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Zde je n\u011bkolik ot\u00e1zek, kter\u00e9 si m\u016f\u017eete polo\u017eit, abyste se dostali na konec sv\u00e9 identity zna\u010dky:<\/span><\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pro\u010d jsme zah\u00e1jili tento obchod?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Jak\u00e9 jsou hodnoty a v\u00edra, kter\u00e9 jsou pro n\u00e1s jako spole\u010dnost d\u016fle\u017eit\u00e9?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Co d\u011bl\u00e1me l\u00e9pe ne\u017e kdokoli jin\u00fd?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u010c\u00edm jsme v\u00fdjime\u010dn\u00ed?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pokud bychom mohli popsat na\u0161i zna\u010dku t\u0159emi slovy, co by to bylo?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Jak\u00fdmi t\u0159emi slovy bychom cht\u011bli, aby n\u00e1s na\u0161i z\u00e1kazn\u00edci popsali?<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-137208\" src=\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/neonbrand-i6wcdyw6ij8-unsplash-e1626520292762-300x185.jpg\" alt=\"\" width=\"642\" height=\"396\" srcset=\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/neonbrand-i6wcdyw6ij8-unsplash-e1626520292762-300x185.jpg 300w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/neonbrand-i6wcdyw6ij8-unsplash-e1626520292762-1024x633.jpg 1024w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/neonbrand-i6wcdyw6ij8-unsplash-e1626520292762-768x474.jpg 768w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/neonbrand-i6wcdyw6ij8-unsplash-e1626520292762-1536x949.jpg 1536w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/neonbrand-i6wcdyw6ij8-unsplash-e1626520292762-2048x1265.jpg 2048w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/neonbrand-i6wcdyw6ij8-unsplash-e1626520292762-786x486.jpg 786w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/neonbrand-i6wcdyw6ij8-unsplash-e1626520292762-550x340.jpg 550w\" sizes=\"auto, (max-width: 642px) 100vw, 642px\" \/><\/p>\n<p><span style=\"font-weight: 400\">3. Najd\u011bte inspiraci pro sv\u016fj design<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nejt\u011b\u017e\u0161\u00ed \u010d\u00e1st\u00ed procesu n\u00e1vrhu m\u016f\u017ee b\u00fdt hled\u00e1n\u00ed inspirace. Na\u0161t\u011bst\u00ed je zde n\u011bkolik tip\u016f, kter\u00e9 V\u00e1m tuto \u010d\u00e1st mohou usnadnit.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0158i\u010fte se pravidly brainstormingu: Brainstorming je o tom, jak dostat v\u0161echny n\u00e1pady (i ty opravdu \u0161patn\u00e9) a zapsat si je. I hrozn\u00fd n\u00e1pad m\u016f\u017ee vyvolat konverzaci, kter\u00e1 povede k geni\u00e1ln\u00edmu \u0159e\u0161en\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">P\u0159em\u00fd\u0161lejte jako c\u00edlov\u00e1 skupina: Vytvo\u0159te seznam slov, kter\u00e1 popisuj\u00ed Va\u0161i zna\u010dku a jak chcete, aby byla vn\u00edm\u00e1na.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Zapojte v\u0161echny: brainstorming jedn\u00e9 osoby je v po\u0159\u00e1dku, ale z\u00e1zraky se d\u011bj\u00ed jen d\u00edky rozmanitosti. \u010c\u00edm v\u00edce perspektiv, t\u00edm l\u00e9pe.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">4. Pod\u00edvejte se ke konkurenci<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nejlep\u0161\u00ed m\u00edsto k z\u00edsk\u00e1n\u00ed n\u00e1pad\u016f? Va\u0161e konkurence! Pod\u00edvejte se, co u\u017e je venku, co dob\u0159e funguje u Va\u0161\u00ed klientely a \u010deho byste se m\u011bli naopak rad\u011bji vyvarovat. P\u0159i sledov\u00e1n\u00ed t\u011bchto dal\u0161\u00edch firem p\u0159em\u00fd\u0161lejte o tom, \u010d\u00edm se li\u0161\u00ed od V\u00e1s a jak m\u016f\u017eete zd\u016fraznit tyto rozd\u00edly v designu loga.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ur\u010dit\u011b se odli\u0161te od konkurence. Pokud v\u0161echny ostatn\u00ed podniky ve va\u0161em oboru p\u0159ech\u00e1zej\u00ed do monochromatick\u00e9ho re\u017eimu, mo\u017en\u00e1 byste se m\u011bli rozhodnout pro vyniknut\u00ed n\u011bjak\u00e9 barvy. Pokud jsou v\u0161ichni ostatn\u00ed tradi\u010dn\u00ed, mo\u017en\u00e1 p\u0159it\u00e1hne pozornost z\u00e1bavn\u00e9 a modern\u00ed logo.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-137199\" src=\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/paul-hanaoka-bj25b9sonus-unsplash-300x200.jpg\" alt=\"\" width=\"638\" height=\"425\" srcset=\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/paul-hanaoka-bj25b9sonus-unsplash-300x200.jpg 300w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/paul-hanaoka-bj25b9sonus-unsplash-1024x681.jpg 1024w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/paul-hanaoka-bj25b9sonus-unsplash-768x512.jpg 768w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/paul-hanaoka-bj25b9sonus-unsplash-1536x1022.jpg 1536w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/paul-hanaoka-bj25b9sonus-unsplash-2048x1362.jpg 2048w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/paul-hanaoka-bj25b9sonus-unsplash-1392x928.jpg 1392w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/paul-hanaoka-bj25b9sonus-unsplash-480x320.jpg 480w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/paul-hanaoka-bj25b9sonus-unsplash-392x262.jpg 392w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/paul-hanaoka-bj25b9sonus-unsplash-150x100.jpg 150w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/paul-hanaoka-bj25b9sonus-unsplash-786x523.jpg 786w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/paul-hanaoka-bj25b9sonus-unsplash-550x366.jpg 550w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><\/p>\n<p><span style=\"font-weight: 400\">5. Vyberte si styl designu<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nyn\u00ed, kdy\u017e m\u00e1te jasnou p\u0159edstavu o sv\u00e9 zna\u010dce a m\u00e1te inspiraci, je \u010das za\u010d\u00edt ji p\u0159etv\u00e1\u0159et do designu.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Do hry zde vstupuje spousta r\u016fzn\u00fdch prvk\u016f, od barev, tvar\u016f a grafiky a\u017e po typografii.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Kdy\u017e p\u0159em\u00fd\u0161l\u00edte o sv\u00e9m logu, prvn\u00ed v\u011bc\u00ed, kterou mus\u00edte ud\u011blat, je vybrat spr\u00e1vnou designovou estetiku pr\u00e1v\u011b pro Va\u0161i zna\u010dku. Neexistuje \u017e\u00e1dn\u00fd styl, kter\u00fd by byl vhodn\u00fd pro ka\u017ed\u00e9ho.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">6. Najd\u011bte spr\u00e1vn\u00fd typ loga<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Krom\u011b celkov\u00e9ho stylu existuje 7 hlavn\u00edch typ\u016f log (monogramy, slovn\u00ed loga, obr\u00e1zkov\u00e1 loga, abstraktn\u00ed loga, maskoti, kombinovan\u00e1 loga, symboly), ze kter\u00fdch si m\u016f\u017eete p\u0159i jeho vytv\u00e1\u0159en\u00ed vyb\u00edrat. M\u016f\u017eete si zvolit ten, kter\u00fd nejl\u00e9pe vyhovuje n\u00e1zvu Va\u0161\u00ed spole\u010dnosti nebo celkov\u011b esteticky. Je sou\u010dasn\u011b mo\u017en\u00e9 je i kombinovat a vytvo\u0159it n\u011bco jedine\u010dn\u00e9ho.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">7. V\u011bnujte pozornost barv\u011b<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Barvy mohou m\u00edt spoustu r\u016fzn\u00fdch v\u00fdznam\u016f.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Psychologie v pozad\u00ed barvy je slo\u017eit\u00e1, ve zkratce, ka\u017ed\u00e9 barv\u011b je p\u0159ipisov\u00e1na ur\u010dit\u00e1 emoci a p\u0159edstava s n\u00ed spojen\u00e1.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">P\u0159ed v\u00fdb\u011brem barvy je ur\u010dit\u011b dobr\u00fd n\u00e1pad, zjistit si n\u011bco v\u00edce o teorii barev.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-137214\" src=\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/slidebean-p2e8rqdz-zg-unsplash-300x200.jpg\" alt=\"\" width=\"639\" height=\"426\" srcset=\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/slidebean-p2e8rqdz-zg-unsplash-300x200.jpg 300w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/slidebean-p2e8rqdz-zg-unsplash-1024x683.jpg 1024w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/slidebean-p2e8rqdz-zg-unsplash-768x512.jpg 768w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/slidebean-p2e8rqdz-zg-unsplash-1536x1024.jpg 1536w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/slidebean-p2e8rqdz-zg-unsplash-2048x1366.jpg 2048w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/slidebean-p2e8rqdz-zg-unsplash-1392x928.jpg 1392w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/slidebean-p2e8rqdz-zg-unsplash-580x388.jpg 580w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/slidebean-p2e8rqdz-zg-unsplash-480x320.jpg 480w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/slidebean-p2e8rqdz-zg-unsplash-392x262.jpg 392w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/slidebean-p2e8rqdz-zg-unsplash-150x100.jpg 150w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/slidebean-p2e8rqdz-zg-unsplash-786x524.jpg 786w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/slidebean-p2e8rqdz-zg-unsplash-550x367.jpg 550w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/><\/p>\n<p><span style=\"font-weight: 400\">8. Zvolte spr\u00e1vnou typografii<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Existuj\u00ed 4 z\u00e1kladn\u00ed typy p\u00edsma, se kter\u00fdmi m\u016f\u017eete pracovat, aby Va\u0161e logo z\u00edskalo jedine\u010dn\u00fd vzhled:<\/span><\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Serif font: Jedn\u00e1 se o velmi univerz\u00e1ln\u00ed styl p\u00edsma , kter\u00e9 vypad\u00e1 skv\u011ble s jak\u00fdmkoliv designem, obzvl\u00e1\u0161t\u011b dob\u0159e funguje s elegantn\u00edmi nebo klasick\u00fdmi vzory.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sans serif font: Tento typ p\u00edsma je ide\u00e1ln\u00ed volbou, pokud chceme doc\u00edlit modern\u00edho a \u010dist\u00e9ho vzhledu.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Script font: P\u0159i pou\u017eit\u00ed toho p\u00edsmu, bude v\u00fdsledn\u00fd vzhled p\u0159ipom\u00ednat rukopis. Od elegantn\u00edch kaligrafick\u00fdch p\u00edsem a\u017e po ta uvoln\u011bn\u00e1 a praktick\u00e1, existuje zde obrovsk\u00e1 rozmanitost.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Display font: Je dekorativn\u00ed typ p\u00edsma, kter\u00fd je vysoce stylizov\u00e1n a opravdu upout\u00e1 pozornost.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">9. Komunikujte se sv\u00fdm design\u00e9rem<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nyn\u00ed, kdy\u017e jste zv\u00e1\u017eili v\u0161echny pot\u0159ebn\u00e9 stylov\u00e9 body, jste p\u0159ipraveni za\u010d\u00edt navrhovat!\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Existuje mnoho zp\u016fsob\u016f, jak logo z\u00edskat, tak\u017ee byste m\u011bli zv\u00e1\u017eit, kter\u00fd V\u00e1m nejv\u00edce vyhovuje. Agentura, sout\u011b\u017e o logo, projekt jeden na jednoho nebo tv\u016frce loga? S r\u016fzn\u00fdmi cenami p\u0159ich\u00e1zej\u00ed i r\u016fzn\u00e9 druhy kvality a v\u0161echny varianty maj\u00ed sv\u00e9 klady a z\u00e1pory.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">10. Vyhodno\u0165te sv\u00e9 mo\u017enosti<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Dobr\u00e9 logo je okam\u017eit\u011b rozpoznateln\u00e9, odr\u00e1\u017e\u00ed sd\u011blen\u00ed Va\u0161\u00ed zna\u010dky a d\u00e1v\u00e1 j\u00ed vyniknout. Efektivn\u00ed logo vypad\u00e1 profesion\u00e1ln\u011b a bez probl\u00e9m\u016f zapad\u00e1 do identity zna\u010dky. Skv\u011bl\u00e9 logo mus\u00ed tak\u00e9 fungovat v jak\u00e9koliv velikosti a kdekoliv, kde je pot\u0159eba jej pou\u017e\u00edt.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Dobr\u00e9 logo by m\u011blo b\u00fdt jedine\u010dn\u00e9, osobit\u00e9 a p\u0159edev\u0161\u00edm nezapomenuteln\u00e9. A v ka\u017ed\u00e9m p\u0159\u00edpad\u011b i nad\u010dasov\u00e9.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-137211\" src=\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/domenico-loia-ehtcc9syxsw-unsplash-300x200.jpg\" alt=\"\" width=\"618\" height=\"412\" srcset=\"https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/domenico-loia-ehtcc9syxsw-unsplash-300x200.jpg 300w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/domenico-loia-ehtcc9syxsw-unsplash-1024x683.jpg 1024w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/domenico-loia-ehtcc9syxsw-unsplash-768x512.jpg 768w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/domenico-loia-ehtcc9syxsw-unsplash-1536x1024.jpg 1536w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/domenico-loia-ehtcc9syxsw-unsplash-2048x1365.jpg 2048w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/domenico-loia-ehtcc9syxsw-unsplash-1392x928.jpg 1392w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/domenico-loia-ehtcc9syxsw-unsplash-580x388.jpg 580w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/domenico-loia-ehtcc9syxsw-unsplash-480x320.jpg 480w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/domenico-loia-ehtcc9syxsw-unsplash-392x262.jpg 392w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/domenico-loia-ehtcc9syxsw-unsplash-150x100.jpg 150w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/domenico-loia-ehtcc9syxsw-unsplash-786x524.jpg 786w, https:\/\/www.drawplanet.cz\/wp-content\/uploads\/2021\/07\/domenico-loia-ehtcc9syxsw-unsplash-550x367.jpg 550w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Co ned\u011blat p\u0159i n\u00e1vrhu loga<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">P\u0159i navrhov\u00e1n\u00ed loga na V\u00e1s \u010dek\u00e1 n\u011bkolik b\u011b\u017en\u00fdch \u00faskal\u00ed. Zde je n\u011bkolik tip\u016f, co ned\u011blat:<\/span><\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nepodl\u00e9hejte kli\u0161\u00e9 sv\u00e9ho oboru. Jste zuba\u0159, tak\u017ee Va\u0161e logo mus\u00ed v sob\u011b obsahovat zub? Ur\u010dit\u011b ne.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nevytv\u00e1\u0159ejte ho p\u0159\u00edli\u0161 komplikovan\u00fdm. Jednoduchost je kl\u00ed\u010dem k zapamatovateln\u00e9mu (a tisknuteln\u00e9mu) logu.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nesna\u017ete se b\u00fdt p\u0159\u00edli\u0161 trendy. Trendy jsou fantastick\u00e9, ale ujist\u011bte se, \u017ee Va\u0161e logo nebude m\u00edt z hlediska budoucnosti expira\u010dn\u00ed lh\u016ftu.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nespokojte se s logem n\u00edzk\u00e9 kvality, abyste u\u0161et\u0159ili p\u00e1r korun. Va\u0161e logo nen\u00ed n\u011bco, na \u010dem byste m\u011bli \u0161et\u0159it, a \u010dasto dostanete pr\u00e1v\u011b to, za co zaplat\u00edte.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Integrujte design loga do sv\u00e9 zna\u010dky. <\/span><span style=\"font-weight: 400\">Jakmile budete m\u00edt sv\u00e9 logo, vytvo\u0159ili jste ide\u00e1ln\u00ed z\u00e1kladnu pro ve\u0161ker\u00fd zna\u010dkov\u00fd materi\u00e1l, kter\u00fd Va\u0161e firma pot\u0159ebuje &#8211; a\u0165 u\u017e jde o vizitky, obalov\u00fd materi\u00e1l nebo webov\u00fd design.<\/span><\/p>\n<p><span style=\"font-weight: 400\">R\u00e1di byste se nau\u010dili vytv\u00e1\u0159et vlastn\u00ed loga a mnoho dal\u0161\u00edho, ani\u017e byste pot\u0159ebovali rady \u010di pomoct od odborn\u00edk\u016f? P\u0159ihla\u0161te se do na\u0161eho Kurzu pro po\u010d\u00edta\u010dov\u00e9 grafiky. Na\u0161e lekto\u0159i V\u00e1s nau\u010d\u00ed nejen, jak vytvo\u0159it sv\u00e9 vlastn\u00ed logo, ale uk\u00e1\u017e\u00ed V\u00e1m jak navrhnout i vlastn\u00ed plak\u00e1t, let\u00e1k \u010di vizitku. Jak\u00fdm zp\u016fsobem zpracovat text nebo nadesignovat webov\u00e9 str\u00e1nky. \ud83d\ude42\u00a0<a href=\"https:\/\/www.drawplanet.cz\/kurz\/kurz-pocitacove-grafiky-pro-zacatecniky\/\">https:\/\/www.drawplanet.cz\/kurz\/kurz-pocitacove-grafiky-pro-zacatecniky\/<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U\u017e jste se n\u011bkdy setkali se zn\u00e1mou zna\u010dku, kter\u00e1 by existovala bez loga? Ne? Patrn\u011b je tomu tak proto, \u017ee \u017e\u00e1dn\u00e9 takov\u00e9 neexistuj\u00ed. Logo m\u00e1 z\u00e1sadn\u00ed vliv na to, jak z\u00e1kazn\u00edci vn\u00edmaj\u00ed zna\u010dku. Je tedy zcela p\u0159irozen\u00e9 cht\u00edt, aby logo bylo co mo\u017en\u00e1 nejlep\u0161\u00ed. Jak v\u0161ak takov\u00e9 logo z\u00edskat? Tento \u010dl\u00e1nek m\u00e1 za c\u00edl nau\u010dit [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":137206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-137225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jak vytvo\u0159it logo<\/title>\n<meta name=\"description\" content=\"Logo m\u00e1 z\u00e1sadn\u00ed vliv na to, jak z\u00e1kazn\u00edci vn\u00edmaj\u00ed zna\u010dku. Je tedy zcela p\u0159irozen\u00e9 cht\u00edt, aby logo bylo co mo\u017en\u00e1 nejlep\u0161\u00ed. 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