{"id":116807,"date":"2020-10-13T14:15:38","date_gmt":"2020-10-13T12:15:38","guid":{"rendered":"https:\/\/www.drawplanet.cz\/principy-designu-od-jedinecneho-dietera-ramse\/"},"modified":"2020-10-13T14:15:48","modified_gmt":"2020-10-13T12:15:48","slug":"principy-designu-od-jedinecneho-dietera-ramse","status":"publish","type":"post","link":"https:\/\/www.drawplanet.cz\/en\/principy-designu-od-jedinecneho-dietera-ramse\/","title":{"rendered":"Principy designu od jedine\u010dn\u00e9ho Dietera Ramse"},"content":{"rendered":"

Dieter Rams oslavil 20. kv\u011btna sv\u00e9 84. narozeniny. Z jeho p\u016fvodn\u00edho zam\u011bstn\u00e1n\u00ed jako tesa\u0159 se z n\u011bj stal jeden z nejv\u00fdznamn\u011bj\u0161\u00edch pr\u016fmyslov\u00fdch design\u00e9r\u016f 20. stolet\u00ed. Jeho kari\u00e9rn\u00ed historie je neodd\u011bliteln\u00e1 od dvou zna\u010dek: Braun a Vitsoe. Rams se p\u0159ipojil k firm\u011b Braun na doporu\u010den\u00ed p\u0159\u00edtele ve v\u011bku 23 let. Ve spole\u010dnosti se stal vedouc\u00edm odd\u011blen\u00ed designu v roce 1961 a tento post opustil a\u017e v roce 1995.<\/span><\/p>\n

Principy n\u00e1vrhu Dieter Rams neboli definov\u00e1n\u00ed p\u0159\u00edstupu k \u201edobr\u00e9mu designu\u201c<\/span><\/p>\n

\"\"<\/p>\n

    \n
  1. Dobr\u00fd design je inovativn\u00ed<\/span><\/li>\n<\/ol>\n

    Mo\u017enosti pro inovace nebudou nikdy vy\u010derp\u00e1ny. Rychl\u00fd pokrok v technologii poskytuje nov\u00e9 p\u0159\u00edle\u017eitosti pro inovativn\u00ed design. Design se vyv\u00edj\u00ed v tandemu s technologi\u00ed a nem\u016f\u017ee b\u00fdt s\u00e1m o sob\u011b c\u00edlem.<\/span><\/p>\n

      \n
    1. P\u011bkn\u00fd design – snadn\u00e9 pou\u017eit\u00ed<\/span><\/li>\n<\/ol>\n

      Produkt je zakoupen za \u00fa\u010delem pou\u017eit\u00ed, krom\u011b toho je ale tak\u00e9 d\u016fle\u017eit\u00e9, aby m\u011bl produkt zvl\u00e1dnut\u00e9 psychologick\u00e9 a estetick\u00e9 krit\u00e9rium.<\/span><\/p>\n

        \n
      1. Dobr\u00fd design je estetick\u00fd<\/span><\/li>\n<\/ol>\n

        Estetika je ned\u00edlnou sou\u010d\u00e1st\u00ed produktu. V\u00fdrobek se pou\u017e\u00edv\u00e1 ka\u017ed\u00fd den, ovliv\u0148uje lidi, jejich osobnost a pohodu.\u00a0<\/span><\/p>\n

          \n
        1. D\u00edky dobr\u00e9mu designu je produkt srozumiteln\u00fd pro spot\u0159ebitele.<\/span><\/li>\n<\/ol>\n

          Design objas\u0148uje strukturu produktu. Produkt by m\u011bl b\u00fdt jednoduch\u00fd a intuitivn\u00ed.<\/span><\/p>\n

            \n
          1. Dobr\u00fd design nen\u00ed ru\u0161iv\u00fd<\/span><\/li>\n<\/ol>\n

            Produkt je n\u00e1stroj. Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee se nejedn\u00e1 o dekorativn\u00ed nebo um\u011bleck\u00fd p\u0159edm\u011bt. Jeho konstrukce by proto m\u011bla b\u00fdt neutr\u00e1ln\u00ed a diskr\u00e9tn\u00ed.<\/span><\/p>\n

              \n
            1. Dobr\u00fd design je \u010destn\u00fd<\/span><\/li>\n<\/ol>\n

              Nic ne\u010din\u00ed produkt inovativn\u011bj\u0161\u00edm, v\u00fdkonn\u011bj\u0161\u00edm a cenn\u011bj\u0161\u00edm, pokud tomu tak nen\u00ed. Nemanipulujte se z\u00e1kazn\u00edky a nepou\u017e\u00edvejte sliby, kter\u00e9 nem\u016f\u017eete splnit.<\/span><\/p>\n

                \n
              1. Dobr\u00fd design je relevantn\u00ed<\/span><\/li>\n<\/ol>\n

                Neho\u0148te se za trendy – m\u00f3dn\u00ed n\u00e1vrhy se rychle st\u00e1vaj\u00ed zastaral\u00fdmi. Zejm\u00e9na v modern\u00ed spole\u010dnosti, kde se m\u00f3dn\u00ed trendy m\u011bn\u00ed p\u0159\u00edli\u0161 \u010dasto.<\/span><\/p>\n

                  \n
                1. Dobr\u00fd design – promy\u0161len\u00fd do v\u0161ech detail\u016f<\/span><\/li>\n<\/ol>\n

                  Nic by nem\u011blo b\u00fdt n\u00e1hodn\u00e9. P\u00e9\u010de a p\u0159esnost v designu ukazuj\u00ed respekt ke spot\u0159ebiteli.<\/span><\/p>\n

                    \n
                  1. Dobr\u00fd design je \u0161etrn\u00fd k \u017eivotn\u00edmu prost\u0159ed\u00ed<\/span><\/li>\n<\/ol>\n

                    Design v\u00fdznamn\u011b p\u0159isp\u00edv\u00e1 k ochran\u011b \u017eivotn\u00edho prost\u0159ed\u00ed. M\u011bl by pom\u00e1hat chr\u00e1nit p\u0159\u00edrodn\u00ed zdroje a minimalizovat fyzick\u00e9 a vizu\u00e1ln\u00ed zne\u010di\u0161t\u011bn\u00ed po celou dobu \u017eivotn\u00edho cyklu produktu.<\/span><\/p>\n

                      \n
                    1. Dobr\u00fd design je co nejmen\u0161\u00ed<\/span><\/li>\n<\/ol>\n

                      M\u00e9n\u011b, ale l\u00e9pe. Soust\u0159e\u010fte se na hlavn\u00ed aspekty a \u00fakoly produktu a nezat\u011b\u017eujte jej mnoha dal\u0161\u00edmi mal\u00fdmi funkcemi.<\/span><\/p>\n

                      Pou\u017eit\u00ed t\u011bchto 10 princip\u016f p\u0159i tvorb\u011b produkt\u016f pro n\u00e1bytek Braun a Vitsoe ur\u010dilo cestu pro tyto zna\u010dky a stalo se Ramsovo d\u011bdictv\u00edm.<\/span><\/p>\n

                      \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

                      Dieter Rams oslavil 20. kv\u011btna sv\u00e9 84. narozeniny. Z jeho p\u016fvodn\u00edho zam\u011bstn\u00e1n\u00ed jako tesa\u0159 se z n\u011bj stal jeden z nejv\u00fdznamn\u011bj\u0161\u00edch pr\u016fmyslov\u00fdch design\u00e9r\u016f 20. stolet\u00ed. Jeho kari\u00e9rn\u00ed historie je neodd\u011bliteln\u00e1 od dvou zna\u010dek: Braun a Vitsoe. Rams se p\u0159ipojil k firm\u011b Braun na doporu\u010den\u00ed p\u0159\u00edtele ve v\u011bku 23 let. Ve spole\u010dnosti se stal vedouc\u00edm odd\u011blen\u00ed […]<\/p>\n","protected":false},"author":8,"featured_media":116799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-116807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"\nPrincipy designu od jedine\u010dn\u00e9ho Dietera Ramse<\/title>\n<meta name=\"description\" content=\"Pou\u017eit\u00ed t\u011bchto 10 princip\u016f p\u0159i tvorb\u011b produkt\u016f pro n\u00e1bytek Braun a Vitsoe ur\u010dilo cestu pro tyto zna\u010dky a stalo se Ramsovo d\u011bdictv\u00edm.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Principy designu od jedine\u010dn\u00e9ho Dietera Ramse\" \/>\n<meta property=\"og:description\" content=\"Pou\u017eit\u00ed t\u011bchto 10 princip\u016f p\u0159i tvorb\u011b produkt\u016f pro n\u00e1bytek Braun a Vitsoe ur\u010dilo cestu pro tyto zna\u010dky a stalo se Ramsovo d\u011bdictv\u00edm.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.drawplanet.cz\/en\/principy-designu-od-jedinecneho-dietera-ramse\/\" \/>\n<meta property=\"og:site_name\" content=\"Draw Planet - 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